Sally Hansen and Tracy Reese Collaborate Again for Fashion Week Fall 2010

THINK: The new neutrals . . . deep, smoky nail shades inspired by modern runway designs.

WHAT IT IS: A fashionable collaboration between nail color expert Sally Hansen and designer Tracy Reese. For the ninth season in a row, Sally Hansen has joined forces with fashion icon Tracy Reese to develop the season’s essential accessory: stark nail lacquers inspired by Reese's fall collection.

INSPIRATION: For fall 2010, Tracy Reese draws on urban and rural influences in a highly modern, wearable collection. Prince of Wales checks, distressed faux fur and stretch suede styles are softened by feminine lace, pleated chiffons and draping. In an array of rich, natural tones like spruce green, bittersweet brown, smoky blue and sweet blush, the collection infuses rustic country fare with sharp city bite. The shades in the Tracy Reese for Sally Hansen Collection reflect this emphasis on natural tones, urban inspiration and layering. On the runway, Reese layered black Leaver's lace over the nude shade Wet Clay to create a custom textured look.

The five new shades in the nail color collection are made with Sally Hansen Complete Salon Manicure, an all-in-one formula that combines the benefits of a base coat, strengthener, growth treatment, rich color and top coat in a single multi-tasking polish. The patented formula features the most advanced lacquer technology, concentrated high-intensity color, and encapsulated treatment sphere of Vita-Care Technology.

This season's shades include: Evening Fog, Fedora, Wet Clay, Touch of Mink, and Bittersweet.

"A touch of color to your nails gives you a total polished look, as it creates a complete package from head to toe," says Reese. "And what woman doesn't feel amazing with a fresh manicure and beautiful dress?"

Tracy Reese receives a manicure by Sally Hansen Nail Expert, Dana Caruso, with the Tracy Reese for Sally Hansen Complete Salon Manicure in Bittersweet.

Sally Hansen manicurists apply black Leaver’s Lace over Tracy Reese for Sally Hansen Complete Salon Manicure in Wet Clay to create the runway nail look.

"We're so thrilled to be joining forces with Tracy Reese once again," says Bill Boraczek, Senior Vice President of Cosmetics Marketing, Coty Beauty US. "We love working with her season after season because she always brings her uniquely feminine sensibility to Sally Hansen shades, creating a fashion-forward collection that truly works for every woman."

The polishes are $7 each and can be purchased at chain drug stores, food stores and mass merchandisers nationally.